Keynotes, workshops, virtual sessions
Eugene Kim is a Korean restaurant business consultant who has trained more than 4,800 founders and owners at KYJ Academy. He lectures and advises owners for companies including Baedal Minjok (Baemin), Shinhan Bank, LG Uplus, and Class101.
Inquiries go to Doseodam at info@doseodam.com.
Customers now ask ChatGPT, Gemini, Perplexity, and Google's AI where to go, and they get two or three names back. This session explains how SEO, AEO, and GEO fit together and what a small business can do itself so AI finds, trusts, and recommends it.
Customers don't leave because a price is high. They leave because a price gives them no reason to pay it. Built on the formula Price = Value + Class, this session covers anchoring, scarcity, the decoy effect, and a step-by-step method for raising prices.
Branding, in two words, is getting famous. This session shows owners how to become the name customers think of first, using concept, positioning, one-word keywords, and memorable experiences.
Real differentiation is in what you refuse to do. Drawn from the seven strategies of Business Is Strategy, this session covers concept, menu, pricing, details, visuals, and running the shop.
Paperbacks can be ordered in bulk for events, courses, and corporate gifts.